Each one is a working instrument drawn from the work, rebuilt for the browser. Open it to drill into the detail or measure an organization against it.
Eight marketing capabilities mapped across five levels of autonomy. Click any cell to read what that capability looks like at that level.
Twenty-four questions place your marketing on two axes, operating maturity and AI autonomy, and read the gap between them. You leave with a named pattern, priorities, and a first move.
A control board for customer signals. Turn on the data you hold, set the permission gate, and see whether a message is blocked, held to personalization, or cleared to fire.
No single measurement method survives signal loss. Four methods that work as a system, and one scorecard that holds the traditional KPIs and the new ones together.
One architecture for paid and owned marketing, built on a shared core. Trace a real customer event across it, or open the full map and read any capability on its own.
The marketing operating model in six rows, including who decides, how money moves and how much the agents do on their own. Mark where your organization sits on each and the line shows which row is holding the rest back.
The more often AI-drafted marketing work comes out right, the less closely it gets checked, so the few wrong pieces are the likeliest to ship. Pick your team's kind of work, set how often the AI is right and how much comes through, and see what brings the full check back.