Tony Weber · Data & AI Executive

Perspective

I've spent 25
years on the
other side
of your table.

Whether you're a brand, an agency, or a technology company, a global enterprise or a mid-size challenger, the need is the same. Someone who has actually delivered with data and AI inside a real organization, when the pressure and the politics are unforgiving. I have spent my career in that seat.

What I have learned is that the technology is the easy part. The advantage comes from asking a sharper question than your competitors, then building the capability and the discipline to act on the answer. Most organizations are still buying tools when they should be defining the edge those tools are meant to create.

"The questions we need to be asking aren't 'what AI tool should I use?' They're 'what sustainable competitive advantage can I uniquely achieve in an AI-powered world?' That reframe changes everything."

Approach

Three places I'm strongest

Fluent on Both Sides of the Table

I sit between the business problem and the data, technology, and creative that solve it. I have been the CDO evaluating the platform, the practice leader carrying the P&L, and the advisor a board actually listens to. I can hold the boardroom conversation and the architecture conversation in the same room.

→ Built Choreograph's NA practice from a solo mandate to 35 people at 20% YoY revenue growth
→ $20MM+ P&L as CDO at Wunderman Thompson, then VML
→ Trusted advisor to Fortune 500 C-suites

From Pilot to Production

Most AI initiatives stall inside the organization before the technology ever gets a chance. I have made it work inside skeptical, politically complex companies, designing the teams, governance, and playbooks that move AI from pilot to production and keep it there.

→ 30% MAU churn reduction for Spotify
→ 12% performance lift for Coca-Cola North America
→ 19.4% conversion lift as executive sponsor of Dell's inventory-responsive recommendation engine (initial results)

AI Strategy, Stress-Tested

Oxford-trained and field-tested. I build the frameworks that take enterprises from AI ambition to measurable results, and I know the right questions to ask when a vendor's answer doesn't hold up.

→ Oxford Executive Diploma in AI for Business, 2024
→ Data-driven recruiting transformation for the U.S. Marine Corps, 5.9% above target
→ $3.6M in annual savings at American Express

Career

Where I've built

2025 – Present

ONBENCH

Partner & Client Advisor

Mid-market companies are under pressure to move on AI, and most of what they have tried has stalled. Onbench is an advisory and talent firm for exactly that problem. The advice comes first and costs nothing. When the plan calls for people, Onbench finds senior operators who have done the work before, and stays involved until it delivers.

AdvisoryTalent

2024 – 2025

CHOREOGRAPH / WPP

EVP, Data & Tech Consulting

Built the North American practice from a solo mandate, then absorbed and led an inherited team, reaching 35 people. Full P&L ownership. Served as trusted C-suite advisor on AI and data strategy for major enterprise clients across financial services, CPG, and retail.

Practice Builder20% YoY Growth

2022 – 2024

WUNDERMAN THOMPSON / VML

Chief Data Officer, North America

Led 100+ person data practice across 8 U.S. cities, $20MM+ P&L. Drove data strategy, analytics, ML, and CRM delivery for Coca-Cola, the U.S. Marine Corps, and other global enterprise accounts.

$20MM+ P&L100+ Team

2019 – 2021

WUNDERMAN THOMPSON

SVP, Solution Partner

Primary exec advisor to C-level clients on digital strategy. Led the Google Center of Excellence partnership. Ran product marketing and enablement for 12 specialty AI and data products across a portfolio of 30+ enterprise accounts.

Google CoE12 Products / 30+ Accounts

2017 – 2019

ACCELERATION

SVP, NA New Business / Principal Consultant

Led cross-functional teams implementing CDP, CRM, and AI platforms for enterprise clients, from strategy and design through delivery. Ran the Spotify retention engagement behind a 30% reduction in monthly active user churn.

Solution DesignCDP · CRM · AI30% Churn Reduction

2014 – 2016

TIME INC.

VP, Digital Marketing, Analytics & Capabilities

Led digital strategy across a 22-brand media portfolio. Modernized the marketing analytics function, replacing manual reporting with attribution, segmentation, and dashboards. 19% revenue increase through data-driven subscription and CRM programs.

+19% Revenue

2012 – 2013

DIMENSIONAL FUND ADVISORS

Head of Interactive Product & Marketing

Led first mobile app and Asian market expansion. 28% online conversion increase generated $1.7B in potential new assets under management.

$1.7B Potential AUM

2000 – 2005

AMERICAN EXPRESS

Director, Global Interactive Product Management

Product strategy for a global digital identity and authentication platform serving 14M users and 3B+ daily transactions. $3.6M annual savings through a login, navigation, and password redesign.

3B+ Daily TXN$3.6M Savings

Domain Fluency

Languages I speak

AI & Machine Learning

Agentic AI LLMs & GenAI Privacy-Preserving ML Recommendation Systems Predictive Analytics AI Ethics & Governance

Data & Platforms

CDPs CRM Strategy Data Clean Rooms Identity Resolution First-Party Data Data Governance Cloud Data Infrastructure Marketing Mix Modeling

Leadership & Commercial

P&L Ownership Practice Building Solution Design AI Strategy Account Expansion C-Suite Advisory Partner & Channel Strategy Organizational Design

Industries

Financial Services Media & Entertainment CPG & Retail Automotive Travel & Hospitality Consumer Electronics Telecom & Utilities Defense & Government Asset Management Streaming & SaaS

Data & AI executive
with 25 years
in the game.

I've spent 25
years on the
other side
of your table.

Three places I'm strongest

Outcomes that show up in the numbers

Where I've built

Languages I speak

Thinking out loud

Instruments and arguments

Let's build
something
that matters.

Data & AI executive with 25 years in the game.

I've spent 25years on theother sideof your table.

Three places I'm strongest

Outcomes that show up in the numbers

Where I've built

Languages I speak

Thinking out loud

Instruments and arguments

Let's buildsomethingthat matters.

Data & AI executive
with 25 years
in the game.

I've spent 25
years on the
other side
of your table.

Let's build
something
that matters.