Read your marketing on two axes: how mature the operation is, and how far AI has moved through it.
Marketing won the mandate to lead on AI without the budget to match, and most organizations are now putting AI into production faster than the data, governance, and operating model underneath can absorb it. This diagnostic reads those two things as separate axes, the operation and the AI running on top of it, and shows you the gap between them.
A read of your marketing on two axes, operating maturity and AI autonomy, with the gap between them as the organizing signal.
A vendor-readiness score, and it does not assume more autonomy is always better. A strong operator who has held AI back on purpose reads high on foundation and lower on autonomy, and that is a deliberate position, not a deficit.
Pick up where you left off.
What is your organization's dominant go-to-market motion?
This only adapts how a few Media and Channels questions read. It does not score one business model differently from another. Pick the closest fit.
Capability 1 of 8, 0 complete
Answer all three questions in this capability to continue.
Answer from your normal operating state, roadmaps and pilots aside.
These are the capabilities to move first, because they are the ones most likely to limit progress everywhere else.
The pattern across eight
Center is Fragmented, the rim is Autonomous. Tap a capability to read its constraint.
Read the shape, not the height. The gaps between capabilities tell you more than how high any single one sits.
This is a directional self-assessment. It is strongest at finding the relative gaps between your capabilities, not at proving an absolute level. Read the shape, and treat the lowest two or three areas as the conversation worth having.