Tony Weber

Solution Partner - Wunderman Thompson

2019-Present

 

Drive revenue growth and deepen penetration of Wunderman Thompson capabilities across client accounts. Increase penetration of customer experience, data, technology and commerce services within client portfolio and develop comprehensive, future-proof solutions that meet evolving customer and brand needs.

 

Principal Consultant - Acceleration

2017-2019

 

Lead digital transformation initiatives that drive business success for clients across multiple industries by extracting maximum value from data assets, developing customized MarTech/AdTech solutions, and leveraging best-in-breed analytics and business intelligence platforms to enable agile, customer-focused decision-making.

 

VP of Digital Marketing & Analytics - Time Inc.

2014-2016

 

Drove consumer revenue through paid digital initiatives for across all 22 Time Inc. domestic brands. Oversaw the expansion and growth of digital paid media efforts across SEM, social, display, and mobile channels. Developed data-driven marketing analytics, insights and capabilities, enhanced consumer targeting and segmentation, and championed personalization and conversion optimization.

 

Independent Consultant

​2012 - 2016

 

Advised clients on social media and digital marketing.  Created product vision, digital marketing strategy and collateral, defined customer personas and analytics, and managed ongoing enhancements and communications strategy for online communities.

 

Head of Interactive Product Management - Dimensional Fund Advisors

​2012 - 2013

 

Led all digital products, planning and activities for one of the world’s largest and most respected asset managers.  Developed and executed Dimensional's interactive strategy across global public and client web sites, mobile devices, and social media.

 

 

CEO/Founder - Itinerus

​2011 - 2013

 

Served as president and founder of a startup providing solutions to that helped people plan, managed, and enjoy group travel with friends and family.

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SVP of Digital Strategy - Possible Worldwide

​2009 - 2011

 

Led strategy and defined innovative, highly effective interactive marketing and experiential campaigns for Fortune 500 clients.  Utilized leading-edge digital storytelling and multi-channel planning to devise and drive acceptance of fresh ideas, innovation, and transformative business and customer opportunities.

 

 

VP of Digital Strategy - iCrossing

​2006 - 2009

 

Lead strategist and industry specialist, focusing on fact-based, data-driven digital solutions. Developed business solutions utilizing a mix of leading edge technologies--including search marketing, customer-centric site-design, and social media marketing--to build client brands, improve conversion, and sustain user loyalty.

 

 

VP of Expansion Markets Online Acquisition - Citicards

​2005 - 2006

 

Established and managed online acquisition and channel extension team for retail and oil partnerships. Defined and implemented marketing strategy to drive card acquisitions, cross-sell and usage, increased overall quality of acquired customers, and improved customer loyalty and partner satisfaction.

 

Director of Global Interactive Capabilities - American Express

​2000 - 2005

 

Created and developed user-experience to deliver advanced account access for customers and the Amex work-force. Consolidated and prioritized global cross-functional business requirements, increased customer-satisfaction, and coordinated multi-functional capabilities for the corporate Internet and Intranet.